Context & Objectives
The goal of this project is to create and establish a brand identity for Mani Millz. This includes a logo, a cohesive brand guideline document, and a series of merchandise mock ups.
With this project, the aim is to:
Create a consistent brand presence that can be applied to a variety of mediums (ex. video title cards, social media posts, merchandise etc.)
Increase brand recognition
Release a collection of merchandise
Designer’s objective is to:
Create a concept logo package to be reviewed with the client
Build a brand guideline document
Design of potential merchandise
Mani Millz is a lifestyle brand focused on empowering young adults and pushing them to their fullest potential. The brand highlights “never giving up” and “following your dreams”. The goal was to create an identity that represented both “high class” and “casual” audiences.
The first step was to create a variety of logo marks that best represented the brand and showcase that to the client. The process of narrowing down the options to the top runner ups followed NCAA bracket system of process of elimination.
