Project Brief
Create an animated pre-roll video that highlighted the new and exciting Google Play Arcade. The main goal of the ad was to drive downloads within the Google Play Store.
Roles & Responsibilities
Provide concepts and animations for pre-roll video that was both exciting and attention grabbing.
Phase 1
Concept & Storyboarding
We wanted to grab people’s attention, by capturing the fun and excitement of stepping into an arcade with a pocket full of quarters. The Arcade is a fun, curated, and simpler way to play and discover new games.
THE NEW ARCADE
For decades, people have come to arcades to play games, have fun, and socialize.
While arcades may be a thing of the past, this concept draws on the nostalgia of arcades - through vintage footage and vibrant graphics - to capture the excitement and fun of the new arcad
JOYSTICK
What says “arcade” quite like a pocket full of quarters, a joystick, and the buttons? Your pulse quickens as the game begins, dropping you into a world of adventure.
This concept turns a phone into an arcade machine. Using colorful animation and game footage to build the world of the arcade around you, it captures the excitement of putting in your quarter, then grabbing onto the joystick.
ARCADE ZOOM
The lights. The colors. The sounds. The graphics. The people. When you step into an arcade, you step into a sensory overload, in the best possible way.
This concept uses all of these to zoom you into, and through, an arcade and into a featured game.
Sample Animation
Original concept pitch that was hand drawn and animated using stop motion animation technique.
Phase 2
Refined Storyboards
Refined “Joystick” concept storyboards with time stamps and motion studies.
Timing Reference
Timing reference made for the motion designer to sync up the visual effects with the content that is placed inside the device.
Final Product
Final version of the ad that played before YouTube videos.